The Goal

Centr set out to transform its CRM program into a high-performing growth engine — one that would deepen customer relationships, increase retention, and drive measurable revenue through smarter lifecycle communication across email and push.

Strategy

BMO designed and executed a full-funnel CRM strategy built to scale performance and precision:

• Lifecycle segmentation: Personalized messaging for acquisition, winback, paying customers, and free trials.

• Creative experimentation: Dynamic subject line and content testing to consistently lift engagement.

• Automation with intent: Sophisticated journeys for onboarding, winback, and cart recovery to capture incremental revenue.

• Performance discipline: Weekly analysis cycles to optimize send times, creative, and content hierarchy.

Ongoing Initiatives

Building on early success, BMO continued to evolve Centr’s CRM ecosystem by:

• Expanding automation coverage across post-purchase and reactivation flows.

• Running seasonal testing to optimize deliverability and conversion.

• Driving cross-channel alignment between email, push, and in-app messaging for a seamless brand experience.

Impact

Through strategic testing, refined segmentation, and continuous optimization, BMO helped Centr achieve:

• 2.5x higher engagement year-over-year during key sale periods.

• $1.9M+ in CRM-attributed revenue during the BFCM season alone.

• A 20% lift in trial-to-paid conversions through improved onboarding flows.

• A scalable, data-backed CRM framework powering future retention and lifecycle growth.

Testimonial

"Partnering with BMO has transformed how we approach CRM. Their team brings a rare mix of strategic clarity, creativity, and data-driven precision that’s driven meaningful lifts in engagement and revenue. They’ve set a new standard for what effective lifecycle marketing can achieve." - Adam Stark, Growth Marketing Director