SMS Marketing
BMO Media is an SMS marketing agency for ecommerce and DTC brands. We build compliant SMS programs on Attentive, Postscript or Klaviyo SMS: cart and checkout recovery, back-in-stock, launches, VIP early access and order updates, orchestrated with email so the two channels never collide. Every message has to earn its interruption, and we report revenue per send to prove it.
What we do
Why SMS is the highest-trust channel you own, and the easiest to burn
SMS is read within minutes and converts on intent. Postscript's 2026 benchmark across 17,000 Shopify stores puts abandoned cart text click-through at 9.53% to 17.28% and back-in-stock alerts at 36.71% to 58.70%, numbers no email flow approaches. Emarsys's March 2026 benchmarks put SMS open rates at 90% to 98%. The same immediacy makes it unforgiving: one discount blast too many and the opt-outs are permanent.
Most SMS marketing companies treat text like a discount cannon. We treat it as the highest-trust channel you have: reserved for the moments that deserve an interruption, and sequenced with email so your customers get one coherent story instead of two competing ones. When Darc Sport came to us off Mailchimp with no SMS program, we launched on Attentive and reached 41,000 SMS subscribers within two months, nearly doubling the list, with a 29.8% increase in SMS revenue in the same window.
SMS marketing that respects the inbox and earns the tap
We reserve SMS for cart and checkout recovery, back-in-stock, launches, flash windows, VIP early access and order updates. If a message is not timely, useful or exclusive, it does not go out. That discipline is why our DTC SMS programs keep opt-outs low while carrying real revenue: cart and browse recovery inside the window that still converts, back-in-stock and price-drop alerts people asked for, launch and drop announcements with early access, and VIP moments reserved for your highest-value segments.
Compliance and list quality come first. We design opt-in that grows a clean list rather than a big one, keep quiet hours and frequency caps by segment, maintain consent records that stand up to scrutiny, and separate transactional from promotional sending so carrier filtering stays friendly. Then we orchestrate SMS with email so the channels hand off instead of competing: one customer, one story, two channels that each know what the other already said. The rules we follow are in our SMS marketing best practices.
What's included
What's included in our DTC SMS marketing service
SMS flow build: cart recovery, welcome, back-in-stock, post-purchase and VIP.
Compliant list growth: opt-in design at checkout and on site, never bought numbers.
Campaign planning for launches and key retail moments.
Email plus SMS orchestration with shared suppression rules and frequency caps.
TCPA and CTIA consent and compliance management, including quiet hours.
Platform implementation and migration across Attentive, Postscript, Klaviyo SMS and Sendlane.
Copy and offer testing built for 160 characters, including link and landing-page optimization.
Reporting on revenue per send, conversion rate per flow and opt-out rate per campaign.
Results
Results from our SMS marketing programs
Every figure below is published on the linked case study and was read from the live page on 8 October 2026.
Darc Sport: 41,000 SMS subscribers in two months; SMS revenue up 29.8% in two months; $7.89 in SMS revenue per campaign message sent; an 80% increase in revenue from SMS automation sequences.
Spoonful of Comfort: 196.9% year-over-year growth in email and SMS attributed revenue during BFCM 2025; 46.1% of total BFCM revenue from owned channels.
YoungLA Rewards: 118,831 email and SMS program messages delivered across the US and EU in the first 30 days of a new rewards program, with the welcome series driving 60.6% of US program revenue.
Comparing options? See our shortlist of the best SMS marketing agencies for DTC brands.
Process
How we work: four steps from opt-in to revenue per send
1. Audit the list and the consent
Week one. We check how every subscriber was collected, whether consent language and records would survive a complaint, how quiet hours and caps are set, and what each live flow earns per message. Brands that have been blasting weekly usually learn their program is smaller and more profitable than they thought once the dead weight is suppressed.
2. Build the triggered flows first
Cart and checkout recovery, back-in-stock and the welcome series go live before any campaign, because they carry the highest click-through in the channel and they fire on behavior, not on a calendar.
3. Orchestrate with email
Shared suppression, shared frequency caps and a single promotional calendar, so a customer who converted from the email gets the thank-you text and not the discount text. The system is laid out in our email and SMS orchestration playbook.
4. Report revenue per send, monthly
SMS revenue split by triggered flows and campaigns, revenue per message, click-through by segment, opt-in growth against opt-out rate, and the incremental lift SMS adds on top of email rather than the revenue it borrows from it. Carrier filtering, link reputation and unsubscribe keywords are reviewed monthly so a good program does not quietly degrade.
Who it's for
Which DTC brands get the most from SMS marketing
Shopify and DTC brands with a working email program who want a high-intent layer on top, especially brands with launches, restocks or promotions where speed decides the sale. SMS works hardest for impulse-friendly price points, frequent drops, and customers who already open your email.
If your list is small we start with high-intent triggers rather than broadcasts, so every message earns its keep. If you are already sending weekly blasts and watching opt-outs climb, we usually cut volume, tighten segments and grow revenue at the same time. Brands with a launch calendar get the most out of the channel, because a drop announcement with early access is the one text almost every subscriber wants.
Platforms
Platforms we run
Attentive, Postscript, Klaviyo SMS and Sendlane. We build inside the platform you already pay for; if the audit shows the platform is the constraint, we say so and plan the migration. Platform economics change: Klaviyo moved SMS from credits to per-message dollar rates on 13 July 2026, which changes the math for brands sending high volume from one account, so the audit re-prices the program against current rates rather than last year's. Choosing between the two leaders is a real decision with real trade-offs, which is why we wrote the comparison.
How we measure it
How we measure SMS marketing performance
Revenue per send, conversion rate per flow, list growth, and opt-out rate per campaign. If a message cannot justify its interruption, it does not go out. We look hardest at the incremental lift SMS adds on top of email, because a channel that only borrows revenue from another is not a channel.
Frequently asked questions
