SMS Marketing
SMS is the most immediate channel you own — read within minutes, deeply personal, and unforgiving of overuse. Used well, it's where high-intent moments convert. Used badly, it trains opt-outs. BMO Media builds DTC SMS programs that earn every message and work in concert with email. Most SMS marketing companies treat text like a discount cannon. We treat it like the highest-trust channel you have: reserved for the moments that genuinely deserve an interruption, and orchestrated with email so your customers get one coherent story instead of two competing ones.
What we do
SMS marketing that respects the inbox and earns the tap
We reserve SMS for cart and checkout recovery, back-in-stock, launches, flash windows, VIP early access and order updates. We build the automations, manage compliance and consent, and share suppression rules with your email program so the channels never collide — the discipline we outline in our SMS marketing best practices.
SMS is the most intimate channel you own and the easiest to burn, so we treat every send as a permission cost. If a message is not timely, useful or genuinely exclusive, it does not go out. That discipline is why our DTC SMS programs keep opt-outs low while carrying real revenue: cart and browse recovery inside the window that still converts, back-in-stock and price-drop alerts people actually asked for, launch and drop announcements with early access, and VIP moments reserved for your highest-value segments.
Compliance and list quality come first. We design opt-in that grows a clean list rather than a big one, keep quiet hours and frequency caps by segment, maintain consent records that stand up to scrutiny, and separate transactional from promotional sending so carrier filtering stays friendly. Then we orchestrate SMS with email so the two channels hand off instead of competing — one customer, one story, two channels that each know what the other already said.
What's included
What's included in our DTC SMS marketing service
SMS flow build — cart recovery, welcome, back-in-stock, post-purchase and VIP.
Compliant list growth — opt-in design at checkout and on site, never bought numbers.
Campaign planning for launches and key retail moments.
Email + SMS orchestration with shared suppression rules and frequency caps.
TCPA/CTIA consent and compliance management, including quiet hours.
Reporting on revenue per send, conversion rate and opt-out rate.
Platform implementation and migration across Attentive, Postscript, Klaviyo SMS and Sendlane.
Copy and offer testing built for 160 characters, including link and landing-page optimisation.
Who it's for
Which DTC brands get the most from SMS marketing
Shopify and DTC brands with a working email base who want a high-intent layer on top — especially brands with launches, restocks or promotions where speed decides the sale.
SMS works hardest for brands with impulse-friendly price points, frequent launches or restocks, and customers who already open your email. If your list is small we start with high-intent triggers rather than broadcasts, so every message earns its keep. If you are already sending weekly blasts and watching opt-outs climb, we usually cut volume, tighten segments and grow revenue at the same time.
How we measure it
How we measure SMS marketing performance
Revenue per send, conversion rate per flow, list growth, and opt-out rate per campaign. If a message can't justify its interruption, it doesn't go out.
We report SMS revenue split by triggered flows and campaigns, revenue per message sent, click-through by segment, and opt-in growth measured against opt-out rate. Most importantly we look at the incremental lift SMS adds on top of email rather than the revenue it borrows from it. Deliverability signals — carrier filtering, link reputation and unsubscribe keywords — get reviewed monthly so a good program does not quietly degrade.
Frequently asked questions
