SMS Marketing
SMS is the most immediate channel you own — read within minutes, deeply personal, and unforgiving of overuse. Used well, it's where high-intent moments convert. Used badly, it trains opt-outs. BMO Media builds DTC SMS programs that earn every message and work in concert with email.
What we do
We reserve SMS for the moments that genuinely deserve a tap — cart and checkout recovery, back-in-stock, launches, flash windows, VIP early access and order updates. We build the automations, manage compliance and consent, and orchestrate SMS with your email so customers get one coherent story instead of two competing ones.
What's included
SMS flow build — cart recovery, welcome, back-in-stock, post-purchase and VIP.
List growth that's compliant and clean (opt-in design, not bought numbers).
Campaign planning for launches and key retail moments.
Email + SMS orchestration with shared suppression rules so the channels never collide.
Consent and compliance management.
Who it's for
Usually both, doing different jobs. Email carries depth and flow revenue; SMS carries immediacy and intent. We break the split down in email vs SMS for DTC, and run them together per the orchestration playbook.
Frequently asked questions
Will SMS annoy my customers?
Not if it's earned. We reserve it for high-value, time-sensitive moments, respect frequency limits, and share suppression rules with email. Restraint is what keeps the channel profitable.
Do I need email before SMS?
Usually yes — a healthy email program is the foundation, and SMS is the high-value layer on top. See our email services.
