Loyalty
A discount buys one order. A loyalty program builds a habit. BMO Media designs DTC loyalty programs that reward the behaviour you actually want — repeat purchases, higher average order value and referrals — and we size the economics before we build, so the program pays for itself instead of eroding margin.
What we do
We model the program first: what you reward, what it costs, and what it returns. Then we design the earn-and-burn structure, the tiers and the perks, and we wire loyalty into your email and SMS so members actually engage with it. Loyalty isn't a widget you install — it's a retention lever that works when it's connected to the rest of your lifecycle.
What's included
Program economics modeled before build — earn rates, reward cost and projected ROI.
Program design — tiers, points, perks and referral mechanics.
Lifecycle integration so loyalty shows up in flows and campaigns, not just on a landing page.
Launch plan and member onboarding.
How we measure it
Repeat-purchase rate, AOV among members vs non-members, and program ROI. Before you commit, see how to model loyalty program ROI.
Frequently asked questions
Will a loyalty program hurt my margins?
Not if it's modelled right. We size the economics first so the program is funded by the repeat behaviour it drives. That's the whole point of starting with the math.
