Email Marketing
For most DTC brands, email is the highest-margin channel they own — and the most underworked. BMO Media is a Klaviyo-first email marketing agency that treats email as a revenue system, not a newsletter. We build the automated flows that earn money while you sleep and run a campaign calendar that keeps your list engaged without burning it out. BMO Media is an ecommerce email marketing agency that builds Klaviyo programs for DTC brands. We set up the flows that quietly drive most email revenue, welcome, cart and checkout recovery, post-purchase, and win-back, then layer campaigns on top. The goal is email that produces a predictable, attributable share of store revenue.
What we do
Klaviyo email marketing built on flows first, campaigns second
Your email program has two engines, and we run both. Flows are the always-on automations — welcome, browse abandonment, cart and checkout recovery, post-purchase, win-back — that quietly drive a large share of ecommerce email revenue. Campaigns are the broadcasts: launches, promotions, education and storytelling that keep your audience warm. Most brands lean too hard on campaigns and leave flow revenue on the table. We fix the flows first, then make every campaign earn its send.
Flow work starts with the money paths. A welcome series that earns the first order, browse and cart abandonment that recovers intent before it cools, checkout recovery that catches the last-second drop-off, post-purchase sequences that set delivery expectations and ask for the review, and win-back flows that reach lapsed buyers before they forget you. Each Klaviyo flow is a compounding asset: built once, tested continuously, earning every day without another dollar of ad spend.
Campaign work is where most DTC brands overspend attention and underspend thinking. We build a send calendar around your launch and promotion cycle, segment by engagement and purchase behaviour instead of blasting the whole list, and protect deliverability with sunset rules and engagement-based sending. The result is fewer sends, higher revenue per recipient, and an inbox reputation that keeps your ecommerce email marketing out of the promotions graveyard.
What's included
What's included in our Klaviyo email marketing service
Full Klaviyo account audit — deliverability, flow architecture, segmentation and list health.
Build-out and optimization of the core revenue flows: welcome, browse and cart abandonment, checkout recovery, post-purchase and win-back.
A campaign calendar mapped to your launches, promotions and seasonality.
Segmentation that goes beyond "engaged 90 days" — here's how we segment ecommerce lists.
Deliverability management — sunset flows, engagement-based sending and list hygiene, per our email deliverability guide.
Email design and copy that stays on brand and converts.
A/B testing on subject lines, offers and send timing.
Email and SMS run as one orchestrated system, not two competing calendars.
Klaviyo and Shopify integration health checks so profile data, catalog feeds and events stay reliable.
Quarterly flow reviews so your automations keep pace with new products, pricing and seasonality.
Who it's for
Who our DTC email marketing agency works best with
Growing DTC and ecommerce brands on Shopify and Klaviyo where owned channels are becoming a major revenue line. If your flows haven't been touched in six months, or email is a small fraction of revenue when it should be a third or more, this is where we start.
We are a strong fit for Shopify and Klaviyo brands whose account was set up once and never revisited, for teams sitting on a large unsegmented list, and for founders who suspect email should be a third of revenue but cannot see where it leaks. We are a poor fit for anyone who wants a single one-off campaign, or who wants send volume for its own sake — we will always argue for fewer, better emails to better-defined segments.
How we measure it
How we measure email marketing performance
Revenue you can attribute — flow revenue, campaign revenue and revenue per recipient — plus the health metrics that protect it: deliverability, list growth and unsubscribe rate. You'll always know what your email program earned and what we changed to move it.
Each month you get flow revenue and campaign revenue reported separately, revenue per recipient trended over time, and the deliverability signals that protect them: engagement by segment, spam complaint rate, unsubscribe rate and list growth net of churn. We hold the attribution window steady so numbers stay comparable month to month, and every report says what we changed in the Klaviyo account — not just what happened.
For Darc Sport, automation-driven email now accounts for 30% of total email revenue. See the full case study.
Frequently asked questions
