Email Marketing
For most DTC brands, email is the highest-margin channel they own — and the most underworked. BMO Media is a Klaviyo-first email marketing agency that treats email as a revenue system, not a newsletter. We build the automated flows that earn money while you sleep and run a campaign calendar that keeps your list engaged without burning it out.
What we do
Your email program has two engines, and we run both. Flows are the always-on automations — welcome, browse abandonment, cart and checkout recovery, post-purchase, win-back — that quietly drive a large share of ecommerce email revenue. Campaigns are the broadcasts: launches, promotions, education and storytelling that keep your audience warm. Most brands lean too hard on campaigns and leave flow revenue on the table. We fix the flows first, then make every campaign earn its send.
What's included
Full Klaviyo account audit — deliverability, flow architecture, segmentation and list health.
Build and optimisation of the core flows that drive repeat revenue.
A campaign calendar mapped to your launches, promotions and seasonality.
Segmentation that goes beyond "engaged 90 days" so the right message reaches the right buyer.
Deliverability management — sunset flows, engagement-based sending, list hygiene.
Email and SMS run as one orchestrated system, not two competing calendars.
Who it's for
Growing DTC and ecommerce brands on Shopify and Klaviyo where owned channels are becoming a major revenue line. If your flows haven't been touched in six months, or email is a small fraction of revenue when it should be a third or more, this is where we start.
How we measure it
We report on revenue you can attribute — flow revenue, campaign revenue and revenue per recipient — not opens and clicks. You'll always know what your email program earned and what we changed to move it.
Frequently asked questions
Do you specialise in Klaviyo?
Yes. Klaviyo is our core platform. If you're weighing partners, here's how to choose a Klaviyo agency.
What share of revenue should email drive?
It varies, but for most DTC brands owned email should be a meaningful double-digit share of total revenue, with flows carrying a large part of it. We benchmark your account in the first audit. See the Klaviyo flow audit playbook.
