The Goal

Growing our overall email revenue and attribution to the channel during Q4. With strong product loyalty among returning customers, the focus was on converting more prospects into first-time buyers and ensuring that our email automations were primed to drive both immediate and long-term growth. We also wanted to make sure our insights about our list’s engagement was updated, by running a list of A/B tests to give us answers we needed prior to our sale.

Strategy

We developed a comprehensive strategy centered on behavioral targeting, optimized flows, and fresh creative direction tailored for a high-engagement season like Q4.

Behavioral Testing & Optimization:

We ran A/B tests to identify key drop-off points and refine subject lines, product highlights, prime content, language, and send timing. For high-performing flows, we looked for micro-optimizations to push conversions even further.

Campaign Refresh:

Jukebox’s previous Q4 strategy leaned heavily on reused email templates. We replaced these with brand-new creative concepts, holiday-specific angles, and engaging storytelling that emphasized the benefits of natural ingredients and the uniqueness of Jukebox’s scents. We also adjusted the campaign cadence to avoid list fatigue while also sending reminders to those engaged with prior emails.

Enhanced Email Flows:

Making sure additional touchpoints and reminders were in place prior to the season, while optimizing key flows with Black Friday messaging. We made sure prospects entering our program prior to the sale were primed with education around the brand.

Client Testimonial

”Working with the BMO email team has been such a win. They’re collaborative, creative, and proactive. Their emails are not only beautiful and on-brand, but they convert! The team makes it easy to test, learn, and grow together.”

- Maggie, Director of Marketing