Push Notifications
Push is the most cost-efficient owned channel you have — no per-message fee, instant delivery, and a low-friction opt-in. Most importantly, it reaches shoppers who will never hand over an email address or phone number. BMO Media uses web and app push as a nudge layer that supports your email and SMS rather than competing with them. Push notification marketing done right is invisible infrastructure: a price-drop alert on a watched product, a back-in-stock ping, a cart nudge that lands while intent is still warm. Here's our full guide to web push for ecommerce.
What we do
Web and app push notifications that add reach without adding cost
Most brands lose this channel before it starts by firing the native browser prompt at cold visitors. We run a branded two-step primer triggered on real intent — which protects your ability to ask again and lifts opt-in rates significantly. From there we build the automated flows that make push worth having, segmented by behavior so a restock alert only reaches people who viewed that product.
Push is the cheapest owned reach you can build: no per-message cost, no crowded inbox to fight for, and an opt-in that takes one tap and no personal data. That makes it ideal for the moments where speed decides the sale — back-in-stock on a sold-out size, a price drop on something already viewed, a drop going live, or a cart nudge that lands while intent is still warm.
It is also easy to abuse, so we cap frequency hard and tie almost every notification to a behaviour the customer already showed. Push then slots into the wider lifecycle: it takes the fast, low-value alerts off your email and SMS calendar so those channels can carry the messages that need more room, and every notification is measured against incremental revenue rather than raw clicks.
What's included
What's included in our push notification service
Web and app push platform setup and integration.
Two-step opt-in strategy and subscriber growth.
Automated push flows — cart abandonment, browse abandonment, price drop, back-in-stock.
Campaign planning for launches, drops and promotions.
Segmentation by behavior and interest.
Omnichannel sequencing and shared frequency caps with email and SMS.
Reporting on opt-in rate, CTR, attributed revenue and block rate.
Prompt placement and timing tests that raise opt-in without hurting first-visit conversion.
Creative and copy templates sized for the notification tray, with deep links to the right page.
Who it's for
Which ecommerce brands should add push notifications
Ecommerce brands with meaningful return traffic — especially drops, restocks and price-sensitive catalogs — and any brand whose list growth has plateaued: push captures the visitors your forms never will.
Brands with frequent restocks, limited drops, moving prices or a mobile-heavy audience get the most from push. It is also strong for stores with large anonymous traffic: visitors who will not hand over an email address will often accept a browser notification, which turns unidentified traffic into an audience you own and can reach again for free.
How we measure it
How we measure push notification performance
Opt-in rate, click-through rate per flow, attributed revenue and block rate. Block rate is the one most agencies ignore — a blocked notification is permanent, so we treat it as the channel's health metric.
We also report reachable audience growth, revenue per notification, revenue per thousand reachable users, and the incremental lift push adds beyond email and SMS rather than the revenue it overlaps with. Growth in subscriber count only counts if revenue per thousand holds steady, which keeps the channel honest as it scales.
Frequently asked questions