Push Notifications
BMO Media builds web and app push notification programs for ecommerce brands. Push has no per-message cost, delivers instantly, and reaches shoppers who will never hand over an email address or phone number. We treat it as a nudge layer that supports your email and SMS programs rather than competing with them, with a branded two-step opt-in, behavior-triggered flows and hard frequency caps.
What we do
Why push earns its place in the retention mix
Push is the cheapest owned reach you can build: no per-message cost, no crowded inbox to fight for, and an opt-in that takes one tap and no personal data. Emarsys's March 2026 benchmarks put web push direct open rates at 5% to 12%. MoEngage's March 2026 analysis found behavior-triggered push delivers at 93.07% against 80.73% for broadcast sends, and that non-personalized messages see up to 25 times the unsubscribe rate of journey-based ones. Airship's 2026 report, covering 681 billion notifications, found Android and iOS opt-in now sit near parity, which removes the old argument that push only reaches half the audience.
That makes it ideal for the moments where speed decides the sale: back-in-stock on a sold-out size, a price drop on something already viewed, a drop going live, or a cart nudge that lands while intent is still warm. For Centr, a membership brand, we aligned email, push and in-app messaging into one lifecycle and the program produced $1.9M+ in CRM-attributed revenue during BFCM, with engagement 2.5 times higher year over year in key sale periods.
Web and app push notifications that add reach without adding cost
Most brands lose this channel before it starts by firing the native browser prompt at cold visitors. We run a branded two-step primer triggered on real intent, which protects your ability to ask again. From there we build the automated flows that make push worth having, segmented by behavior so a restock alert only reaches people who viewed that product. Here is our full guide to web push for ecommerce.
Push is also easy to abuse, so we cap frequency hard and tie almost every notification to a behavior the customer already showed. Push then slots into the wider lifecycle: it takes the fast, low-value alerts off your email and SMS calendar so those channels can carry the messages that need more room, and every notification is measured against incremental revenue rather than raw clicks.
What's included
What's included in our push notification service
Web and app push platform setup and integration.
Two-step opt-in strategy and subscriber growth, with prompt placement and timing tests that raise opt-in without hurting first-visit conversion.
Automated push flows: cart abandonment, browse abandonment, price drop, back-in-stock.
Campaign planning for launches, drops and promotions.
Segmentation by behavior and interest.
Omnichannel sequencing and shared frequency caps with email and SMS.
Creative and copy templates sized for the notification tray, with deep links to the right page.
Reporting on opt-in rate, CTR per flow, attributed revenue, reachable audience and block rate.
Five push notifications that earn the tap
Back-in-stock: fires only to people who viewed or waitlisted the exact variant, within minutes of inventory landing, with a deep link to the product.
Price drop: sent to viewers of the product in the last 30 days, once, with the old and new price in the copy.
Drop live: the launch alert to the segment that engaged with the teaser, capped to one message per drop.
Cart nudge: a single reminder inside the hour intent is still warm, suppressed if the email or SMS cart flow already converted.
Delivery and reorder: shipping updates that earn the opt-in's trust, followed by a replenishment nudge timed to the product's use-up window.
Each one is tied to a behavior the customer already showed. Nothing on this list is a broadcast, which is why block rates stay low and revenue per thousand reachable users holds as the audience grows.
Results
Results from our push programs
Every figure below is published on the linked case study and was read from the live page on 8 October 2026.
Centr: email, push and in-app aligned into one lifecycle across acquisition, trial, paying and win-back segments; $1.9M+ CRM-attributed revenue during BFCM; 2.5X higher engagement year over year during key sale periods; a 20% lift in trial-to-paid conversions.
Process
How we work: four steps from prompt to incremental revenue
1. Audit the prompt and the reachable audience
Where the browser prompt fires today, what share of visitors see it, how many block it, and how large the reachable audience is against site traffic. A blocked notification is permanent, so the audit starts with what has already been lost.
2. Rebuild the opt-in
A branded two-step primer on intent pages, with placement and timing tested against first-visit conversion so the ask never costs a sale.
3. Build triggered flows and shared caps
Back-in-stock, price drop, browse and cart nudges, each tied to a product the customer actually viewed, with frequency caps shared with email and SMS through the orchestration layer.
4. Report incremental lift, monthly
Opt-in rate, click-through per flow, attributed revenue, revenue per thousand reachable users, block rate, and the lift push adds beyond email and SMS rather than the revenue it overlaps with. Subscriber growth only counts if revenue per thousand holds.
Who it's for
Which ecommerce brands should add push notifications
Ecommerce brands with meaningful return traffic, especially drops, restocks and price-sensitive catalogs, and any brand whose list growth has plateaued: push captures the visitors your forms never will. Brands with frequent restocks, limited drops, moving prices or a mobile-heavy audience get the most from push. It is also strong for stores with large anonymous traffic: visitors who will not hand over an email address will often accept a browser notification, which turns unidentified traffic into an audience you own and can reach again for free. If your store has far more anonymous visitors than email subscribers, push is the cheapest audience you are not yet building today.
Platforms
Platforms we run
Web push on the platform your store already runs or the one the audit recommends, app push through your mobile stack, and Klaviyo's push for brands whose app sits inside Klaviyo. Shared frequency caps are configured with Klaviyo, Attentive or Postscript so push never fires on top of an email or text sent the same hour.
How we measure it
How we measure push notification performance
Opt-in rate, click-through rate per flow, attributed revenue and block rate. Block rate is the one most agencies ignore: a blocked notification is permanent, so we treat it as the channel's health metric. We also report reachable audience growth, revenue per notification and revenue per thousand reachable users.
Frequently asked questions