Reviews
BMO Media is a reviews and UGC marketing agency for DTC brands. We build the post-purchase program that collects verified reviews, photos and video from your own customers, then distribute that proof across product pages, email and SMS flows, and paid creative. We are not a creator roster: the content comes from buyers, and the program runs inside your lifecycle stack on Okendo, Yotpo, Judge.me or Junip.
What we do
Why reviews are a retention channel, not a vanity metric
Shoppers look for proof before they look at anything else. Bazaarvoice's 2025 Shopper Experience Index, across more than 7,000 consumers, found that looking for reviews is the most common step after discovery, named by 43% of shoppers, and that authenticity is the top frustration for 46%. PowerReviews' 2022 research found shoppers who interact with reviews convert at 128% the rate of those who do not, and that the optimal average rating sits between 4.75 and 4.99, not a perfect 5.
Collection is where most brands stall. Okendo's 2024 benchmark puts the typical review rate at 2.5% to 5% of orders, with the top decile reaching 22%. The difference is not the product. It is when the ask lands, which channel carries it, how short the form is, and whether a photo prompt sits beside the star rating. Reviews and user-generated content lower the cost of every future sale by doing the convincing before a buyer ever talks to you. We build the engine that turns happy customers into proof, then put that proof to work everywhere it matters.
Review and UGC engines that turn customers into social proof
We set up the post-purchase moments that collect reviews and UGC at the right time, the ask, the timing and the friction all engineered per product category, as in our review request email guide, then surface that content where it drives conversion: product pages, flows, campaigns and ads. Most brands collect reviews and let them sit on one page. We make them work across the whole funnel.
Collection is the easy half. We time the request to the moment the product has been experienced rather than the moment it shipped, ask in the channel the customer already uses, and keep the form short enough to finish on a phone. Photo and video prompts sit alongside the star rating, because one honest customer image outperforms another paragraph of brand copy on almost every product page.
Distribution is where the value compounds. Reviews go onto product pages with the structured data that lets ratings appear in search results, into email and SMS flows as proof at the exact objection point, into paid social as creative that already carries credibility, and onto landing pages where a first-time visitor needs a reason to believe. Negative reviews get a response workflow rather than a delete button; handled well, they raise trust instead of lowering it. Members of your loyalty program are the most reliable reviewers you have, which is why the two programs are built together.
What's included
What's included in our reviews and UGC service
Review platform setup and migration: Okendo, Yotpo, Judge.me, Junip and similar.
Automated review-request flows across email and SMS, timed per product category.
Photo and video UGC collection strategy, with prompts that produce usable content.
Incentive and timing optimization for higher response rates: reward the review, never the rating.
On-site display, widgets and syndication.
Review schema implementation so star ratings can appear in Google results.
Integration of reviews into lifecycle campaigns and paid creative.
A response workflow for negative and neutral reviews, so recovery is handled rather than hidden.
UGC rights management and creator-style content sourcing from customers for paid and organic use.
Reporting on collection rate, coverage by SKU, sentiment and conversion lift.
UGC marketing: an engine, not a widget
UGC works when it is systematic. A steady pipeline of customer photos and videos gives your ads native-feeling creative, your product pages fresh unique content, and your emails proof at the exact moment of doubt. Bazaarvoice's 2022 conversion study found product pages carrying customer photos and video see conversion lifts of 150% against pages without them, and shoppers spend 250% more time on those pages. We build the collection engine once and it compounds with every order. Our guide to UGC marketing for ecommerce covers the mechanics.
Results
Results from the lifecycle programs our review flows live in
Review requests do not run as a standalone campaign. They ride inside the post-purchase flows we build, so the proof grows with the program and the program earns while the proof grows. Every figure below is published on the linked case study and was read from the live page on 8 October 2026.
Darc Sport: the rebuilt Klaviyo automations, post-purchase sequence included, now drive 30% of total email revenue; the email list grew 18% and total orders rose 12%.
Kinetic Kings: 89% year-over-year increase in flow revenue from new and expanded automations.
Nursing Queen: 287.5% increase in Klaviyo-attributed revenue after deliverability repair and rebuilt automations.
See how the post-purchase sequence fits into the wider lifecycle across all of our case studies.
Beauty and personal care brands: see our beauty marketing agency guide.
Process
How we work: four steps from first ask to proof on every page
1. Audit coverage and timing
Week one. Review volume and recency by SKU, the share of reviews carrying a photo or video, where the ask currently fires and how many orders it reaches, and which product pages convert returning customers but lose first-time visitors.
2. Rebuild the ask
Timing per product category, channel by customer preference, a form that finishes on a phone, photo and video prompts, and an incentive structure that rewards the review and never the rating. The ask lives inside the post-purchase flow, where it also sets up the referral.
3. Distribute the proof
Product page widgets and schema, review blocks in the flows that face objections, UGC pulled into paid creative with rights secured, and a response workflow for anything under four stars.
4. Report coverage and lift, monthly
Review volume and coverage by SKU, average rating and recency, share with photo or video, product page conversion for strong-proof pages against weak-proof pages, click-through on UGC-led emails against copy-led ones, and response time on negative reviews, because recovery speed is part of the asset.
Who it's for
Which DTC brands need a reviews and UGC program
DTC brands where the product photographs well and buyers hesitate: beauty, apparel, home, supplements. If your best-selling product has fewer than a few hundred reviews, you are leaving conversion on the table. The strongest fit is a good product without enough proof of it: new SKUs launching with zero reviews, categories where buyers research before they commit, and stores that convert returning customers well but first-time visitors badly. If reviews are already plentiful but sitting unused in a widget, the work is distribution rather than collection, and we will start there instead.
Platforms
Platforms we run
Okendo, Yotpo, Judge.me, Junip and similar for collection and display, integrated with Klaviyo, Attentive and Postscript so the request fires from the flow the customer already receives and the proof flows back into your email flows. We work inside your existing review platform unless the audit shows it is the constraint.
How we measure it
How we measure reviews and UGC performance
Collection rate per order, review coverage across your catalog, sentiment, and conversion lift where proof is deployed, plus how much UGC gets reused in flows and ads, because collected-but-unused content is wasted money.
Frequently asked questions
