Reviews
Social proof is a retention channel, not a vanity metric. Reviews and user-generated content lower the cost of every future sale by doing the convincing before a buyer ever talks to you. BMO Media builds the engine that turns happy customers into proof — and then puts that proof to work everywhere it matters. As a UGC marketing agency working inside your lifecycle stack, we don't stop at collecting stars. Photos, videos and verified reviews feed your product pages, your email flows, and your paid creative — so the trust your customers have already earned becomes a compounding conversion asset.
What we do
Review and UGC engines that turn customers into social proof
We set up the post-purchase moments that collect reviews and UGC at the right time — the ask, the timing and the friction all engineered per product category, as in our review request email guide — then surface that content where it drives conversion: product pages, flows, campaigns and ads. Most brands collect reviews and let them sit on one page. We make them work across the whole funnel.
Collection is the easy half. We time the request to the moment the product has actually been experienced rather than the moment it shipped, ask in the channel the customer already uses, and keep the form short enough to finish on a phone. Photo and video prompts sit alongside the star rating, because one honest customer image outperforms another paragraph of brand copy on almost every product page.
Distribution is where the value compounds. Reviews go onto product pages with the structured data that lets ratings appear in search results, into email and SMS flows as proof at the exact objection point, into paid social as creative that already carries credibility, and onto landing pages where a first-time visitor needs a reason to believe. Negative reviews get a response workflow rather than a delete button — handled well, they raise trust instead of lowering it.
What's included
What's included in our reviews and UGC service
Review platform setup and migration — Okendo, Yotpo, Judge.me, Junip and similar.
Automated review-request flows across email and SMS, timed per product category.
Photo and video UGC collection strategy.
Incentivization and timing optimization for higher response rates.
On-site display, widgets and syndication.
Review schema implementation so star ratings can appear in Google results.
Integration of reviews into lifecycle campaigns and paid creative.
Reporting on collection rate, sentiment and conversion lift.
A response workflow for negative and neutral reviews, so recovery is handled rather than hidden.
UGC rights management and creator-style content sourcing for paid and organic use.
Who it's for
Which DTC brands need a reviews and UGC program
DTC brands where the product photographs well and buyers hesitate — beauty, apparel, home, supplements. If your best-selling product has fewer than a few hundred reviews, you're leaving conversion on the table.
The strongest fit is a genuinely good product without enough proof of it: new SKUs launching with zero reviews, categories where buyers research before they commit, and stores that convert returning customers well but first-time visitors badly. If reviews are already plentiful but sitting unused in a widget, the work is distribution rather than collection, and we will start there instead.
How we measure it
How we measure reviews and UGC performance
Collection rate per order, review coverage across your catalog, sentiment, and conversion lift where proof is deployed — plus how much UGC actually gets reused in flows and ads, because collected-but-unused content is wasted money.
We track review volume and coverage by SKU, average rating and review recency, the share of reviews carrying a photo or video, product page conversion for pages with strong proof against weak proof, and click-through on UGC-led emails versus copy-led ones. Response time on negative reviews is reported too, because recovery speed is part of the asset you are building.
Frequently asked questions
