The Goal

Kinetic Kings approached BMO with the goal of enhancing their email and SMS automations. Their email setup, which relied on basic Klaviyo flows and generic email templates, did not effectively showcase the brand's vibrant apparel designs. The primary audience comprised fashion-forward individuals looking for distinctive and eye-catching shorts designs.

Strategy

Crafting a Distinctive Brand Experience

BMO devised a comprehensive strategy to revamp Kinetic Kings' email marketing approach:

Revamped Designs

Utilized cool lifestyle images and emphasized fonts to create visually appealing designs that perfectly showcased the brand's vibrant apparel and SoCal feel.

Post Purchase Automation:

Introduced a tailored post-purchase automation to stimulate repeat purchases. Acknowledged new customers and rewarded repeat customers with special discounts.

Updated Welcome Series:

Enhanced the welcome series by incorporating the brand's story and behind-the-scenes content, emphasizing their SoCal roots.

Developed a unique brand voice for their copy to reflect a laid-back and trendy style.

Technical Fixes:

Identified and resolved a broken pop-up issue that prevented new email subscribers from receiving their first discount code, significantly impacting conversion rates.

Implemented measures to ensure a seamless onboarding process for new subscribers.

Outcome

In conclusion, the partnership between Kinetic Kings and BMO has played a key role in achieving significant growth. The updated strategy led to a notable increase in new email subscribers and customers, resulting in an impressive 105% YoY rise in overall email revenue. Importantly, this success held strong even during Kinetic Kings' busiest times, showing the effectiveness of our strategic approach. The collaboration highlights BMO's crucial role in driving Kinetic Kings' marketing success, marking a major milestone in our ongoing efforts for growth and excellence.