Subscriptions
A subscription is the most valuable customer relationship a DTC brand can build — and the easiest to lose quietly. BMO Media launches and, more often, rescues subscription programs: cutting churn, recovering failed payments and keeping subscribers engaged past the fragile first 90 days.
What we do
We start by separating the two kinds of churn. Involuntary churn (failed payments) is often the cheapest to recover, so we fix dunning and pre-dunning first. Voluntary churn we attack where it happens — onboarding, cadence control and a real cancellation flow that offers a save before it processes a cancel. Then we build the reasons to stay that make month three feel better than month one.
What's included
Churn diagnosis — voluntary vs involuntary split.
Failed-payment recovery — dunning, pre-dunning and account-updater setup.
Subscriber onboarding flow for the first three orders.
Cadence control and a save-first cancellation flow.
Retention perks that compound with tenure.
How we measure it
Churn by subscription month, the voluntary/involuntary split, and subscriber LTV vs one-time LTV. See what a few points of churn reduction is worth with the churn calculator, and read the full subscription retention playbook.
Frequently asked questions
What's the fastest subscription win?
Usually recovering failed payments. It returns recurring revenue without acquiring a single new customer. See why subscribers cancel.
