The Challenge

MoonBrew needed a scalable lifecycle system that could support long-term retention, improve subscriber quality, and unlock more automated revenue.

The Solution

BMO Media rebuilt their lifecycle program from the ground up, focusing on automation, subscription retention, and performance visibility.

Key initiatives included:

• Rebuilding core lifecycle flows across email and SMS

• Restructuring subscription communications around churn-risk moments

• Shifting revenue mix from campaigns to automation

• Implementing a consistent testing and optimization cadence

• Improving signal clarity post-iOS15 and protecting deliverability at scale

All work was designed as part of a connected lifecycle system, not one-off initiatives.

Impact

MoonBrew saw measurable gains across revenue and retention metrics:

Results at a glance

• Improved early subscription retention (orders 2–4)

• Higher subscriber conversion within the first 30 days

• More consistent engagement despite Apple MPP constraints

Beyond metrics, MoonBrew gained a scalable lifecycle foundation and clearer visibility into what was driving long-term customer value.

Why it Worked

This engagement succeeded by prioritizing systems over tactics.

BMO Media focused on:

• Designing for the full customer lifecycle

• Addressing churn before it happened

• Staying close to data and execution

• Building programs that compound over time

The result was not just stronger short-term performance, but a retention engine built to scale alongside the brand.

Testimonial

"BMO Media helped us build engaging retention campaigns from the bottom up - from targeted and effective segmentation to content that was on-brand and engaging. The team was responsive, thorough, and worked hard to secure meaningful retention improvements for our brand." - Posy Stoller, Brand Director, Moonbrew