Valentino Beauty Pure
Valentino Beauty Pure
Nail shades shown as fabric swatches, each with a one-liner.
"These aren't meet-the-parents shades. This summer we're having fun." sets the tone over a pool-water texture.
A close-up of bright orange tips shows the result, not the bottle.
Each shade is a swatch card with its name, one line of copy and its own "Buy now". "You don't have to be blonde to live blonde."
"Self-love first, babe" above the category links.
What this email had to do
Launch a summer shade collection with personality, and make every color easy to buy on its own.
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The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618