Updated for BFCM 2026
Your Free BFCM Audit: Three Revenue Gaps, Ranked, in Five Days
Send us your store and your email/SMS platform access (read-only). Within five business days you get your three biggest BFCM revenue gaps - flows, segments, deliverability, or offer structure - ranked by dollar impact, with the fix for each. Free, human-built, yours to execute with anyone.
What we actually check
Nine points, the same checklist we run for retainer clients before every Q4:
01 Flow coverage and whether automations are sale-aware
02 Flow share of email revenue against the ~41% benchmark
03 Segment architecture and recent-engagement depth
04 Sunset policy and list health
05 Authentication and deliverability posture before volume triples
06 SMS consent quality and quiet-hours setup
07 Offer and calendar structure against what actually worked last BFCM
08 Early-access mechanics
09 The December winback that decides whether BFCM buyers become customers or statistics
You get findings on all nine; the report leads with the three worth the most money. Prefer to self-assess first? Our Black Friday prep guide covers the basics - the audit is the version with your data in it.
Why we give this away
Because it is how we earn Q4 clients without pitching. The audit is real work product - the same first-week analysis we ran before Spoonful of Comfort’s BFCM program produced a 196.9% revenue lift - and a meaningful share of brands who get one hire us to execute it. The rest keep a ranked to-do list that would have cost them a consultant’s day rate. Both outcomes are fine with us; the case studies do the selling either way.
"I would recommend BMO to business owners who are ready to scale. I have been growing year over year and it was time to invest in email marketing. We really needed to have a more professional look and overall approach. My only regret is that I didn't find them sooner!
Quinn Reitz
Founder, Nursing Queen
"The BMO team were incredible partners to lead our lifecycle efforts across our brands at Strands. They quickly adopted and improved our brand voice and aligned on an effective and measurable strategy to drive meaningful growth. Beyond the tangible, the team was an absolute pleasure to work with and learn from, with their team coming well prepared to each presentation they gave.
Eric Delapenha
Founder, Stands Haircare
"BMO Media has been a lifesaver. They dove into a major overhaul of our email automations to drive incremental revenue during the holiday season. Our program has grown considerably since then. I would recommend them in a second!"
Luz Ramirez
Director of Retention, Our Place
"My experience in working with BMO has been nothing but awesome! From email design to strategy, they can help grow and improve your email performance. I can confidently recommend their quality, professional work. They are experts in the space!"
Charisse Salangsang
Marketing Director, LA Clippers
"BMO Media has been incredible to work with. The email marketing arm of our business has seen incredible growth and we attribute it to the monthly campaigns they build and their 'out of the box’ thinking. Approachable, easy to work with, and incredibly knowledgeable all makes them easy to highly recommend.”
Katie Lyon
Co-Founder, Allegiance Flag Supply
"BMO has helped us to bring a new level of strategy to our email/SMS programs. Enhancing segmentation strategies, improving deliverability scores, and dramatically increasing revenue per recipient."
Andy Shripka
CMO, Travel Pro
"I would recommend BMO to business owners who are ready to scale. I have been growing year over year and it was time to invest in email marketing. We really needed to have a more professional look and overall approach. My only regret is that I didn't find them sooner!
Quinn Reitz
Founder, Nursing Queen
"The BMO team were incredible partners to lead our lifecycle efforts across our brands at Strands. They quickly adopted and improved our brand voice and aligned on an effective and measurable strategy to drive meaningful growth. Beyond the tangible, the team was an absolute pleasure to work with and learn from, with their team coming well prepared to each presentation they gave.
Eric Delapenha
Founder, Stands Haircare
"BMO Media has been a lifesaver. They dove into a major overhaul of our email automations to drive incremental revenue during the holiday season. Our program has grown considerably since then. I would recommend them in a second!"
Luz Ramirez
Director of Retention, Our Place
"My experience in working with BMO has been nothing but awesome! From email design to strategy, they can help grow and improve your email performance. I can confidently recommend their quality, professional work. They are experts in the space!"
Charisse Salangsang
Marketing Director, LA Clippers
"BMO Media has been incredible to work with. The email marketing arm of our business has seen incredible growth and we attribute it to the monthly campaigns they build and their 'out of the box’ thinking. Approachable, easy to work with, and incredibly knowledgeable all makes them easy to highly recommend.”
Katie Lyon
Co-Founder, Allegiance Flag Supply
"BMO has helped us to bring a new level of strategy to our email/SMS programs. Enhancing segmentation strategies, improving deliverability scores, and dramatically increasing revenue per recipient."
Andy Shripka
CMO, Travel Pro
What happens after you submit
Day 1: we confirm scope and request read-only platform access.
Days 2-4: a strategist (a person, with a name - no automated report) reads your flows, segments, campaigns, and deliverability posture.
Day 5: you get the written audit - three ranked gaps, the fix for each, and an honest read on what is still buildable before November 27.
If we think you should NOT spend money with us this season, the audit says so. Then it is your call: execute in-house, hand it to your current agency, or book the call and we build it - the email, SMS, and Klaviyo pages show exactly what execution includes. Explore the BFCM hub. Book the call.
Frequently asked questions
Is it actually free?
How current does our data need to be?
When is it too late to request one?
Who sees our numbers?
BFCM 2026 is November 27-30. The audit takes five days; the fixes take six weeks.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.