Apothékary

Apothékary

A welcome that introduces the founder before the formulas.

  1. 15% off the first order with WELCOME15, ahead of the navigation.

  2. Plant-based, third-party certified and five times the concentration of raw herbs are bolded inside a warm welcome, so the credentials don't read like a spec sheet.

  3. "Find your essentials" invites exploration rather than a hard sell.

  4. "Small Habits, Big Habits" and the founder's signed letter build trust in a category where buyers want to know who's behind the bottle.

  5. Alcohol alternatives, weight management, sleep, mood, energy and digestion. New customers think in goals, not product names.

  6. A text-to-join prompt grows the second owned channel.

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Apothékary email designed by BMO Media

What this email had to do

Introduce new subscribers to the brand's philosophy and send each one to the formula that fits their goal.

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Make every email count.

Turn engagement into repeat sales with data-driven strategy and automation.

Interested in working with us?

Request a complimentary audit and start building a stronger lifecycle foundation today.

The retention brief

One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.

15415 Jeffrey Rd, Ste 110 #1013

Irvine, CA 92618

Interested in working with us?

Request a complimentary audit and start building a stronger lifecycle foundation today.

The retention brief

One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.

15415 Jeffrey Rd, Ste 110 #1013

Irvine, CA 92618

Interested in working with us?

Request a complimentary audit and start building a stronger lifecycle foundation today.

The retention brief

One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.

15415 Jeffrey Rd, Ste 110 #1013

Irvine, CA 92618