Apothékary
Apothékary
A welcome that introduces the founder before the formulas.
15% off the first order with WELCOME15, ahead of the navigation.
Plant-based, third-party certified and five times the concentration of raw herbs are bolded inside a warm welcome, so the credentials don't read like a spec sheet.
"Find your essentials" invites exploration rather than a hard sell.
"Small Habits, Big Habits" and the founder's signed letter build trust in a category where buyers want to know who's behind the bottle.
Alcohol alternatives, weight management, sleep, mood, energy and digestion. New customers think in goals, not product names.
A text-to-join prompt grows the second owned channel.

What this email had to do
Introduce new subscribers to the brand's philosophy and send each one to the formula that fits their goal.
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Turn engagement into repeat sales with data-driven strategy and automation.
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Request a complimentary audit and start building a stronger lifecycle foundation today.
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The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618



