CENTR
Centr
Lead with a workout, sell the band second.
"Small band, big (intensity) boost" names the product and the benefit in six words. The lime frame pulls the eye to the band mid-squat.
The copy offers four core workouts first and explains why band tension works the core. The reader gets something useful whether or not they buy.
"Boost your workout" drives engagement. For a membership business, a completed session is worth more than a click to a product page.
The SELF 2023 Home Fitness Award badge carries the product claim, so the brand doesn't have to.
"I'd definitely ditch my rubber ones for these" handles the obvious objection right before "Shop now".
2.5x
Higher engagement YoY during key sale periods
Program result from the Centr case study, which also reports $1.9M+ in CRM-attributed revenue during BFCM.
What this email had to do
Keep members training and introduce an award-winning accessory, without the email reading like an ad.
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The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618