Formuland
Formuland
Shop by your baby's problem, not by formula brand.
"Take 10% off with code OHBABY10" is readable in the inbox preview before the email is even opened.
"Formula that fits your baby" speaks to the parent's real worry: is this the right one for my child?
Hypoallergenic, gas relief, sensitivity and anti-reflux each get a plain-language explanation, two matching formulas and one button. Parents shop by symptom, so the email does too.
"Subscribe today and save 5%" turns a first order into a recurring one while the parent is already deciding.
"Want to know more?" sends undecided readers to the blog instead of losing them.
50%+
Quarter-over-quarter increase in automated flow revenue
Program result from the Formuland case study, which found educational emails on specialty formulas highly effective at driving conversions.
What this email had to do
Turn new subscribers into first-time buyers by helping anxious parents find the right formula fast.
More from Formuland
Related works
Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618