Fridays
Fridays
Checkout recovery for a regulated product, with every claim footnoted.
"48 hours only" sets the window before the headline does anything.
"Kickstart your journey with $100 off", the medication vial, and copy about long-term goals, ending on a single "Claim your offer" button.
A short card covers the body goal, safety and cost, the three reasons people stall at checkout.
"Complete checkout" names exactly what happens next.
The average weight-loss figure sits in a ring graphic, and the footnote below explains the patient cohort behind it. In a regulated category, the fine print is part of the design.
What this email had to do
Bring back people who started a GLP-1 checkout, with a time-limited offer and proof that stays compliant.
More from Fridays
Related works
Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
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The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618