BrilliantPad
BrilliantPad
A welcome email that also recruits the next customer.
"Get $20 off with code WELCOME20" is the first line, so the offer shows in the preview pane.
A family-with-pug photo and "Welcome to the BrilliantPad family" set the tone, with "Shop & save $20" inside the first screen.
Odor sealing, an indoor potty spot, training help and PoopAI health tracking answer "why this product" at a glance.
"Share with a fellow dog parent" plus a ready-to-share coupon graphic turns the same $20 into acquisition.
Shop, FAQ and Training cover the three reasons a new owner comes back.
What this email had to do
Convert a new subscriber with a $20 welcome offer, then turn them into a referral source before their first order ships.
More from BrilliantPad
Related works
Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618