RIA Eyewear
RIA Eyewear
Let shoppers pick their sport, and the program learns who they are.
Free US shipping and free 30-day returns, before anything else.
A tennis player mid-swing, with the frames cut out and placed across the bottom of the hero. The reader sees the glasses and where they're worn.
$10 off, framed by why the brand exists: helping players see their game better, for longer.
Tested by pros, ZEISS lens technology and patented frames made in Italy.
Golf, tennis, pickleball and squash tiles. Every click is a preference signal for the next send.
What this email had to do
Introduce a performance eyewear brand to new subscribers and learn which sport each one plays.
More from RIA Eyewear
Related works
Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618