Lucky Energy Drinks
Lucky Energy
An athlete story whose headline flips the brand name.
"Naz Reid isn't lucky", followed by "Undrafted. Overlooked. But didn't get lucky."
The athlete's portrait sits inside a ring of repeated "LUCKY" type, can in hand.
Undrafted rookie to Sixth Man of the Year, and the brand's line about grit.
"Show your support" asks for loyalty, not a coupon redemption.
"Follow us on IG for more Naz content" moves fans to the next channel.
What this email had to do
Announce Lucky Energy's first signature athlete and turn the story into brand affinity.
More from Lucky Energy Drinks
Related works
Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618