Sang Coffee
SANG
A founder's letter and a flavor map for first-time buyers.
"Chào mừng" opens the email in the brand's own language, with 10% off the first order.
The can sits on a duotone of a Vietnamese bay, setting origin before a word of copy.
Why SANG exists, in the founder's voice and signed off by name.
SANG10 sits directly above "Get yours now".
Each can gets taste bubbles like sweet, smooth, strong or spicy, so a first-time buyer can choose without knowing the menu.
What this email had to do
Welcome new subscribers to a Vietnamese coffee brand and make picking a first flavor easy.
More from Sang Coffee
Related works
Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618