Milk Bar
Milk Bar
Appetite first: one close-up that sells before the copy does.
$20 off orders of $80+ with code WELCOMEBM20 lifts the basket while it discounts.
"Just in time for the holidays" answers the gifting-deadline question up front.
Hands pulling apart a fudgy cookie, shot close. It's the most clickable thing in the email, and it sits above any copy.
Peppermint Bark Layer Cake and Bar Cake Truffles are bolded so skimmers still catch what's for sale.
"Delivered fast!" and "Limited stock available" handle the two reasons a gift buyer waits.
Awards, celebrity fans, nationwide delivery and five-star review volume, in four icons.
What this email had to do
Turn holiday browsers into orders with a threshold offer and fast-delivery reassurance.
More from Milk Bar
Related works
Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618