Spoonful of Comfort
Spoonful of Comfort
Turn a gifting decision into three easy steps.
"3 little steps to make someone feel like a million" makes the buyer the hero and tells them how much effort is coming: not much.
Pick a package, customize what's inside, add your touch. Each step is a card, and product photography spills over the edges so it feels tactile, not templated.
"Build your package" uses the same verb as the process above it.
Icons for occasions, the mission, the rewards club and text exclusives give every reader a next step, even one not sending a gift today.
"Questions? We're here for you" lowers the stakes of sending food to someone else's door.
+196.9%
YoY growth in email and SMS attributed revenue during BFCM
Program result from the Spoonful of Comfort case study, with 46.1% of total BFCM revenue driven by owned channels.
What this email had to do
Help gift buyers build a care package without the choice feeling complicated, and grow owned channels on the way.
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Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618