Birdy Grey
Birdy Grey
Sell the suit by styling the whole wedding party.
A free suit swatch book sits above the logo. For a considered, group purchase, a free sample is an easier first yes than a discount.
"All Eyes on the Guys" speaks to the groom and groomsmen directly, an audience that bridesmaid-led creative usually leaves out.
The "Delivers in 3-6 days" badge sits on the hero photo, because shipping time is the first question anyone with a wedding date asks.
"Shop suits" serves people ready to buy. "Explore pairings" serves people still matching colors. Nobody has to scroll to find their door.
Navy, tan, black, gray and charcoal each get a photo, a one-line styling note and two links: the suit, and the bridesmaid color it pairs with. The email sells the look, not a SKU.
"Find the one" brings the swatch book back as the last call to action, so a reader who scrolled the whole lookbook lands on the same easy next step.
60%
YoY increase in flow revenue
Program result from the Birdy Grey case study, which also notes that emails with strong visual hierarchy and clear calls to action outperformed the rest.
What this email had to do
Move groomsmen from browsing to a first suit order during wedding planning, when the purchase is a group decision with a deadline attached.
More from Birdy Grey
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Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618