MATE THE LABEL
MATE the Label
Let reviews write the product copy.
15% off with 15DRESSCLEAN.
"The Best Basics, Period" in a heavy serif over a single model shot.
The essentials are called the best according to more than 10k reviews, then "Shop MATE".
Three five-star quotes alternate with product photos. Each reads like copy, but a customer wrote it.
"Follow the movement" with a grid of community photos and the brand hashtag.
Free shipping, easy returns, sustainably made, and $20 credit for sending in old clothes.
What this email had to do
Sell basics on comfort and quality, using customers' words instead of the brand's.
More from MATE THE LABEL
Related works
Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618