Civil Regime
Civil Regime
A drop email that makes SMS the fast lane.
"Valentine's Day part one" promises more to come, over a flat lay of the new hoodies.
Drops 1/21 at 6pm PST, with "Unlock early access".
A model lineup across the colorways.
500 pieces per style and a five-minute head start for SMS subscribers. The email's real goal is the "Sign up for SMS" button.
What this email had to do
Build hype for a limited Valentine's drop, and convert email subscribers into SMS subscribers with a head start.
More from Civil Regime
Related works
Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618