PLEASURES
PLEASURES
A welcome that reads like the brand's zine.
The offer bar uses a dynamic code tag, so each reader gets their own 10% code and it can't leak to coupon sites.
A flash photo of a cat sniffing a claw clip. It's the brand's visual language, not a standard product shot.
Founded in 2015, about art, music and 90s subcultures. The typography is part of the voice.
A lifestyle collage and "Here is what we've been listening to" give fans a reason to open the next one.
Category links and app store badges close the email.
What this email had to do
Welcome subscribers to a culture-led streetwear label without breaking its art direction.
More from PLEASURES
Related works
Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618