Darc Sport
Darc Sport
A drop teaser built like a poster, with a countdown and two doors.
Only the wolf logo up top. A drop email has one job, so the usual navigation bar is cut to keep attention on the collection.
"Bury Me in Darc + Wave Wolf 2023" sits on the hero tee. Fans of a drop brand look for collections by name, so the name does the selling.
"6 Hours Out" turns the send into an event. "Family Forever" speaks in the community's own words.
"Preview She collection" and "Preview Mens collection" let each reader choose, and the click tells the program who to follow up with when the drop goes live.
Two pieces shot flat on grey keep the reveal partial. The rest is saved for drop time.
2.5%
Average email campaign click rate, consistently in the 90th percentile
Program result from the Darc Sport case study, alongside an 18% increase in email list size.
What this email had to do
Build anticipation in the hours before a collection drop, and send each fan to the line they actually want.
More from Darc Sport
Related works
Make every email count.
Turn engagement into repeat sales with data-driven strategy and automation.
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618
Interested in working with us?
Request a complimentary audit and start building a stronger lifecycle foundation today.
Join the team
The retention brief
One email a month. Benchmarks, teardowns and what is actually working in DTC lifecycle right now.
15415 Jeffrey Rd, Ste 110 #1013
Irvine, CA 92618