Braze Agency
BMO Media is a Braze agency for mobile apps and consumer brands. We build on Braze to run Canvas journeys across push, in-app messages, Content Cards, email and SMS, triggered by the events your app sends in real time. The first step is a free audit of your workspace, and you keep the findings either way.
What we do
Why a Braze specialist, not a generalist
Braze is built for products that throw off a constant stream of events: sessions, workouts, orders, renewals. It can react to each one while the user is still in the app, but only if someone designs the data and the journeys together.
Braze's own research shows what is at stake. 93% of marketing leaders say AI helps them understand customer needs, yet only 53% of consumers feel brands predict what they want, and consumers are 30% more likely to stay loyal when brands get it right (Braze Global Customer Engagement Review, February 2026).
The workspaces we inherit look alike. Custom events are tracked but never used to branch a Canvas. Push goes out on a calendar, not on behavior. Content Cards sit empty. Email, push and SMS stack up on the same user in one evening. No Canvas has a holdout, so nobody knows what the program earns.
A specialist fixes the event plumbing first, then rebuilds the journeys on top. That is how we run Centr, a fitness app and membership, on Braze: we aligned email, push and in-app messaging into one lifecycle, and improved onboarding flows lifted trial-to-paid conversions 20%.
What's included
What we do inside Braze
Workspace audit: every custom event and attribute against the Canvases that use it, push opt-in by OS, frequency and quiet-hours rules, and revenue per recipient by Canvas.
Event schema work with your engineers: which events trigger, branch or exit a Canvas, so journeys react inside the session instead of after a nightly import.
Onboarding Canvases built around your first value moment, with a branch wherever users stall. Average app retention is 7.88% by day 30 (OneSignal Mobile App Benchmarks 2024), so week one decides most of the outcome.
Push and in-app as one system: an in-app primer before the OS permission prompt, push for moments that expire, Content Cards for offers that should still be there tomorrow. More in our push notification service.
Shared frequency caps and quiet hours in each user's local time zone, so a sale week never lands email, push and SMS on one person in the same hour.
Lapse and win-back Canvases keyed to your real usage cadence: a daily habit app and a monthly subscription need different inactivity windows.
Braze email marketing run like a dedicated email program: sending domains, warm-up, engagement-based suppression and templates as personal as the push.
A holdout on every Canvas, so Braze marketing automation is judged on incremental revenue, not attributed clicks.
Braze features we lean on
Braze Canvas: one journey across every channel, entering on a custom event, branching on attributes and exiting the moment a user converts, so nobody is reminded to do what they already did.
In-app messages: fired on session start or an in-app event, for upgrade offers at the moment of intent and as the primer that asks before iOS or Android does.
Content Cards: persistent in-app cards for offers, streaks and renewal reminders that, unlike a push, are still waiting when the user next opens the app.
BrazeAI Decisioning Studio: once a Canvas has volume, it chooses the offer, timing or channel for each user and learns from results. A fixed holdout keeps its choices honest.
BrazeAI Agents: agents that run inside a Canvas step or catalog field to write per-user copy or route users down a path. We test each agent on sample profiles, with guardrails, before it reaches live traffic.
Creative Studio: where we build and version creative so email, push and in-app share one design system.
Switch on Canvas exit rules and the in-app push primer first. They fix the two faults we find most often: duplicate reminders and low push opt-in.
When Braze is the right platform
Braze is the strongest choice for some programs and the wrong one for others.
Platform | Best fit | Where it falls short |
|---|---|---|
Braze | Mobile-first apps at scale, where real-time events drive push, in-app, Content Cards and email from one Canvas | Heaviest implementation of the four: SDK and event schema work up front, quote-only pricing, more platform than a store-only brand needs |
Iterable | Cross-channel journeys for brands where email leads and catalog data drives personalization | When the app itself is the main surface, Braze's in-app and Content Card tooling is the closer fit |
Customer.io | Event-driven lifecycle for growth-stage subscription apps and telehealth, run by teams with developers | Fewer prebuilt ecommerce shortcuts, and journeys are only as clean as the events your team sends |
Klaviyo | Shopify ecommerce, with order and catalog data native to email and SMS | Built around the store, not the product; app-first journeys driven by in-app behavior outgrow it |
Braze skews large: 333 of its 2,609 customers each brought in $500K+ in annual recurring revenue as of January 2026 (Braze FY2026 Q4 earnings release, March 2026).
If revenue runs through Shopify and email, pick Klaviyo. If the app is the product and you have engineers to instrument it, pick Braze; our Iterable agency and Customer.io agency pages cover the middle ground.
Results
Results from our mobile lifecycle programs
Every figure below is published on the linked case study, read live on 23 October 2026. Centr runs on Braze; James Michelle runs on Klaviyo.
Centr, fitness app and membership, on Braze: email, push and in-app aligned across acquisition, free trial, paying and win-back segments. Improved onboarding flows lifted trial-to-paid conversions 20%, the program drove $1.9M+ in CRM-attributed revenue during BFCM alone, and engagement ran 2.5x higher year over year in key sale periods. "Partnering with BMO has transformed how we approach CRM," says Adam Stark, Growth Marketing Director.
James Michelle, email and SMS on Klaviyo: flow-driven email revenue up 202% and SMS flow revenue up 235% year over year, while SMS campaign revenue rose 111% on 3% less volume.
Process
How we work in a Braze account
Audit, week one: a read-only seat is enough. We map every custom event against the Canvases that use it, check push opt-in by OS, review frequency and quiet-hours rules, and find Canvases with no holdout. You get the three biggest leaks with what each is costing, and you keep the audit.
Scope: we agree which journeys come first, which channels each one uses, and the short list of event fixes your engineers need, written as tickets with the property names spelled out. You approve the sequence and the number before we build.
Build in revenue order: onboarding to first value first, live in the first month, then lapse and win-back, then sale-period Canvases with segments prepared weeks ahead. Every Canvas ships with a holdout group and exit rules for users who convert, so a subscriber never gets the nudge meant for someone still on trial.
Report monthly: conversion and revenue per recipient by Canvas against its holdout, push opt-in and opt-out by OS, messages per user per week, what changed and what changes next, with the attribution window held constant.
Who it's for
Who our Braze agency works best with
Consumer apps and app-plus-commerce brands that pay for Braze and use a fraction of it, teams moving onto Braze, and membership apps where trial-to-paid decides the year. For health and wellness apps, Braze's published HIPAA Business Associate Addendum covers PHI only in a designated HIPAA account on a HIPAA-eligible instance, and bars PHI containing diagnoses or test results (Braze BAA, last modified 22 October 2026). We build inside those limits and your own legal and medical review.
We are a poor fit for Shopify brands with no app and for anyone who wants broadcast volume. For app push without a full Braze build, see our OneSignal agency page. Otherwise, book a Braze audit.
Frequently asked questions